After the tremendous success of Bigg Boss Season 4, COLORS is all set to launch two spectacularly diverse shows in the 9 – 10 pm primetime slot. ‘Phulwa’ and ‘Mukti Bandhan’ will take the viewers to two extreme worlds with stories that pan out from one end of the spectrum to another – an eleven year old playful girl living in the ravines of Chambal to the plush lifestyle of an egoistic top-rung fifty something businessman in Mumbai.
Come this New Year, audiences will witness two clutter-breaking journeys in 60 minutes. Launching January 10, 2011, Monday – Thursday are two shows bringing in amazing variety in the primetime line-up with Phulwa at 9.00 pm followed by Mukti Bandhan at 9.30 pm only on COLORS
Talking about the launch of Phulwa and Mukti Bandhan, Ashvini Yardi, Head- Programming, COLORS said “Bigg Boss Season 4 has given us the eyeballs and we now plan to sustain the same and take it to the new level. With the launch of these two new shows our effort is to present varied set-ups that will intrigue the audience across demographics. With Phulwa we will be bringing alive India’s rural heartland while Mukti Bandhan will, for the first time on Indian television, will see a fifty year male protagonist in a prime time show. We are confident that our viewers will like the two offerings for their fresh concepts and unique stories”.
Phulwa is an endearing story of a young bubbly girl trapped in a ruthless spat between the villagers. In her fight against injustice created by the Thakurs of the infamous Chambal, she loses her innocence at the tender age of 11. Set against the rustic backdrop of Chambal ravines known for harboring dacoits or beheads in its rustic valleys for centuries; Phulwa is produced by Swastik Pictures.
Siddharth Tewary, Creative Director of Swastik Pictures, who has also written Phulwa said, “Phulwa means a flower and a little flower does not know what will be its destiny …but this series is a story of a flower which decided to create her own destiny. Phulwa is a young girl’s journey of how she witnesses the atrocities of the higher caste, how she decides to face the challenges ahead of her and how she creates her own destiny.”
Mukti Bandhan is the story of an ordinary man, I.M. Virani with an extraordinary sense for business who comes out victorious but only with the support of his wife, Charulata Virani. She stands by her husband like a rock without questioning his judgement yet guiding him throughout his life. Termed as the fourth biggest industrialist of India, I.M. Virani is threatened of his position by an ambitious woman, Devki who is considered to be the next I.M. Virani! This is the first time; COLORS will be donning the Gujarati Culture through Mukti Bandhan for its viewers. Adapted from Shri. Harkishen Mehta’s famous gujrati novel, ‘Mukti Bandhan’ is presented by Shobhana Desai’s Production Pvt Ltd.
Ms. Shobhana Desai of Shobhana Desai Production Pvt Ltd producing Mukti Bandhan said “Mukti Bandhan will resonate with every person who wants to achieve great success in life or has already attained success through great hardwork. Although not a virgin territory, this is the first time; COLORS will showcase a tale of an Urban Gujarati family with multi-layered tracks essayed through distinguished theatre artists. Viewers will witness grandeur and the lavish lifestyle true to a affluent business class family of Mumbai.”
Debuting on January 10, every Monday – Thursday, Phulwa airs at 9.00 pm and Mukti Bandhan at 9.30 pm on COLORS.
–Showbiz PR Wire