Colors is adding two romantic fiction shows in its offering starting 28 December. The channel will replace Bigg Boss with Yeh Pyaar Na Hoga Kam and Laagi Tujhse Lagan.
Post Bigg Boss season 3, which is coming to an end on 26 December, the Viacom 18 channel will air Yeh Pyaar… at 9 pm and Laagi Tujhse… at 9.30 pm respectively (both Monday-Friday).
Says Colors programming head Ashwini Yardi, “A big reason for selecting these shows for 9-10 pm band was that Bigg Boss has brought us new and younger audiences at this slot. With these shows, we are hoping to keep the interest of new as well as our stable audiences intact.”