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India’s premium music company and film production house Saregama India Ltd is attempting to enter their film Jhootha Hi Sahi in the Limca Book of Records.

The attempt is for one of the songs in the film ‘Call Me Dil’, which has received tremendous appreciation from the listeners, was played 360 times on 91.1 fm Radio City across 15 cities nationally. The film is directed by Abbas Tyrewala starring John Abraham, Pakhi, Raghu, Mansi Scott, Prashant Chawla and Omar.

Commenting on the attempt, Apurv Nagpal, MD, Saregama India Ltd, says “We are extremely happy with this development. We are attempting to enter the Limca Book of Records. The Radio City network had selected the song after it got numerous requests from the listeners to air the song. This is the first time a Bollywood film track has been repeated on radio the same is a record by itself. In fact a team from Limca Book of Records will be monitoring the air play at Radio City.

The song ‘Call Me Dil’ has been a rage with the youth. Not only this particular song but in totality the music of Jhootha Hi Sahi is extremely fresh and melodious. The music has got great reviews and tops the list of all chartbusters.

Says Apurva Purohit, CEO, Radio City 91.1 FM “Radio City has set benchmarks in innovation. This film song promotion is a unique offering to cater to the listeners choice of popular music. We believe that this offering would now change the way new film music is promoted on the medium.”

About Saregama: Saregama India Ltd, formerly known as The Gramophone Company of India Ltd., is listed on the NSE and BSE. It is today India’s largest and best-known music recording company. The breadth of its music catalogue, the largest in India, coupled with a diversified portfolio and undoubted brand images are the company’s biggest strengths. The Company has been intimately associated with the development of Indian music from the time the first recording was made on Indian soil. Saregama owns the largest music archives in India, one of the biggest in the world. The ownership of nearly 50 percent of all the music ever recorded in India makes Saregama the most authoritative repository of the country’s musical heritage.

–Showbiz PR Wire