Using a famous television show for promoting a film is not new. As it is believed, the small screen is a perfect medium to grab attention of the general viewers.
Using Sony TV’s music reality show ‘Indian Idol-5’ is a trend that is very popular.
Films like Badmash Company, Houseful and Rajneeti have already used the ‘Indian Idol-5’ stage as a platform to promote their films. Now its Abhishek’s turn to promote Raavan!
According to the sources close to the channel, “today Abhishek Bachchan will be shooting with Anu Malik, Sunidhi Chauhan, Salim Merchant and the contestants of Indian Idol-5. He will be interacting with the contestants expressing his views on their performances and oblige them with autographs.”
The episode will be aired on Sony TV, sometime next week, to match the release date of Raavan, which is June 18th.
Earlier Abhishek promoted Drona in Color’s daily serial ‘Balika Badhu’.