Ram Gopal Varma is courting controversy lately. After embroiling himself in National anthem controversy, he has resorted to a strange publicity gimmick for his film Agyat. The hoardings that were put up at 12 prominent suburban locations had a dummy of a human body with blood oozing out from its mouth hanging with the poster. The dummy looked so real that it fooled people into believing that a man had hung himself.
Some horrified people immediately called the police control room. Only when the cops removed the dummy from the hoarding, did people believe that it wasn’t a human body. After this, the police control room continued to get similar calls from the rest of the locations. Sub Inspector of Amboli Police Station, Ravikant Sawant said, “We got a call in the morning from a passerby who saw the hoarding at Anna Nagar, near Chitrakoot grounds, Andheri. He thought a dead body was hanging on a film poster as there was blood all over him. We sent a police van immediately. Initially, even we thought the same. Only after removing it, did we realise that it was just a dummy. We have removed it and kept it at our police station so that no one has that issue again.”
Chief Creative Officer of UTV Rampage Motion Pictures, Ram Mirchandani said, “We (the producers) thought it’s a good marketing strategy. If anyone has any objections, then we will take it off.” The police have removed the dummies from all hoardings and kept them in their custody.