What seemed like a shaky beginning turned out to be a momentary scare for Aisha as eventually, it did manage to scrape through. Though the opening Friday was strictly average and word of mouth not much strong either, Aisha still attracted substantial audience over the weekend to gain some strength at the box office.
As expected, it did fall over the weekend and though it was steep, it wasn’t alarming enough to be termed as a crash. Result? A 17 crore first week for Aisha which is good considering the way a women-centric film like What’s Your Raashee? had done in the past.
In fact, if one thinks hard, there aren’t many films (with a woman as the central protagonist) which have collected such moolah. Ishqiya, with all its critical acclaim and better word of mouth, had collected less than 15 crores in its first week. Pyaar Impossible with Priyanka Chopra in the central role had done one third of this while Kareena Kapoor’s Kurbaan – though a far better film – hadn’t found many takers. In this way, Aisha can consider itself fortunate that smart promotion, some very good music and a few good laughs – especially in the first half of the film – have managed to give audience something to cheer about.
As expected, there isn’t much life ahead for this chick flick since Peepli [Live] is the talk of the town now. This Anil Kapoor production has made its moolah and turned out to be a safe average outing at the box office.
For Sonam, this is now a double win in quick time as two of her medium budget films have worked back to back. She can well leave the disappointment of biggies like Delhi 6 and Saawariya behind. With high profile films like Thank You and Mausam with Akshay Kumar and Shahid Kapoor respectively lined up for 2011, she can well assume a safe outing for her from hereon.
– Joginder Tuteja/Sampurn Wire