Yash Raj Films (YRF) raised the curtain on the First Look official look (poster) of their December 12th release, the Shahrukh Khan starrer Rab Ne Bana Di Jodi (RNBDJ). First, let us talk about the poster. The reaction it brings is quite unlike anything you expect especially when the current trend is to shock and awe.
Inspite of carrying a heavy love story title (Rab Ne Bana Di Jodi), the poster does not show Shahrukh in any of his signature/typical love-story-hero stills. Neither does it attempt any stunts like a funky hair cut or turbans with sunglasses and a goatee. True, the above mentioned two examples does make you to go “whoo..!”, but looking at Rab Ne Bana Di Jodi’s first look stuns you such that you are just left looking at it in silence. It takes a while before you can get back to yourself to exclaim! It is the simplicity that strikes you and of course it is Shahrukh Khan’s get-up (though you have a sense of his goof-ball get ups before) that takes you by complete surprise.
With big glasses, simple sports shoes, loose pant and shirt, neatly combed hair, and a simple aam-aadmi bag, Shahrukh Khan looks totally new because by now you must have been vexed seeing him bare chested with his six packs looking great, but even unhealthy. Add to this the backdrop, the old-style scooter, the heroine not fully revealing herself, and above all no mention of the title (this was the masterstoke!). A simply, goofy, and innocent looking Shahrukh and a girl with a twinkle in her eye behind! In addition, for those keeping track of Rab Ne Bana Di Jodi initial stills in Amritsar with Shahrukh Khan at the Golden Temple with a moustache and the other set of stills showing Shahrukh as a funky guy in a blue shirt and spiked hair on a bike with sunglasses. They were fine, but nothing great. With that in mind, I was totally surprised to see such a classy poster of Rab Ne Bana Di jodi.
The best part of the entire episode is that good two and half months before the promotion has began. So all those guys with funky hair cuts, singing karaoke into mobile phones, and wanna-be kinngs wearing fancy dress attires and making music videos in the name of songs who want to release their film in competition with Rab Ne Bana Di Jodi are welcome to do so.
One thing is for sure, Rab Ne Bana Di jodi will thunder over the box office from single screens to multiplexes and if the music is a hit, then there will be thunder and lightening. Added to this, if the film has a good story and it clicks with the audience then everything we know as ‘records’ in Bollywood will be erased with the force of this film and new records will have to be written.
By bringing out such a classy first look a good 2 and a half months before the release and for reaffirming to the audience that Rab Ne Bana Di Jodi will be Bollywood’s Blockbuster Love Story, the first look gets Mr. Inkenti’s two thumbs up!
All credit for this post goes to Mr Inkenti
Watch Anushka Sharma Photos - leading lady for this movie