Taking forward its ‘Open Up Tomorrow, Today’ campaign to save our planet, NDTV supported by Toyota, held a first of its kind 24-hour nonstop programming -THE GREENATHON- urging Indian citizens to take a pledge towards a greener tomorrow. The Greenathon started across the NDTV network on the 7th of February 2009 at 7pm. The programming showcased a series of on-the-ground activities such as round-the-clock clean up drives in Mumbai city and Yamuna Ghats in Delhi.
Famous model Milind Soman, Priety Zinta, Indian Idol participants & Raveena among others were seen actively participating in the event. Watch out the photo galley of the marathon below: