As most of the recently released films in this year came and went, something which stuck with the commoner was the way in which the actors dressed themselves. Not just the style, but the exact merchandise the actors have wore are now flaunted by their fans.
From Love Aaj Kal to Break Ke Baad and now even Khelein Hum Jee Jaan Sey, all the movies have a distinct look, which cannot be passed off as ‘ordinary’ or casual. Bollywood movies have been hiring fashion designers from a long time. So it is not as if that the people are gaga over the designer stuff.
It is the commercializing of the entire line by a single banner, generally by retail outlets like Pantaloons or Shopper’s Stop. Since the common man will not shelve out thousands for a single shirt, the clothes have become funky, not discounting styling at all.
Be it Deepika Padukone’s Love Aaj Kal kurtis or Ranbir Kapoor’s Wake Up Sid collection or Sonam Kapoor’s Aisha jackets, everything is available at affordable rate at stores, in a varied range of colors!.
All these are not just to make the film popular, but to draw some profit out of the investment made on the movie!.