A matrimony website claims to offer Bollywood look-alikes as brides or grooms.
Perfect marriages are no longer made in heaven. If a matrimonial website has its way, they will be made online. And that too with someone who resembles your favourite movie star
The portal, using a new software, claims to do a facial search of the person you are looking for and offers the closest match. Cashing in on the Indian obsession with Bollywood, the website says it provides star look-alikes. So, if you want your bride to look like Aishwarya Rai, the site will search its database to throw up options of candidates who resemble the star the most. And the Bachchan bahu is the most popular choice. “Aishwarya Rai is a clear favourite. But actress Asin too has gained after her film Ghajini’s success,” said an official from the website, wishing anonymity.
The face recognition technology works on geometrical dimensions of a face, measures distances between features and matches the data with photographs of candidates. However, the process, which is similar to the face restructuring technology used by the police department, may throw up a few shocking references too. “I searched for girls who resembled Sameera Reddy. But the candidates the website’s facial search engine offered, were not even close to my favourite actress,” said Amit, an HR professional from Gurgaon.
Murugavel Janakiraman, founder and CEO of the website, BharatMatrimony.com, said, “We started the facial search option to help our users look for their dream bride/groom. Before going public we offered the service to a limited list of guests and found that most of them wanted partners who resembled Bollywood celebrities and sport stars. So we started with Bollywood. But we will keep an eye on weekly trends and accordingly update