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Paris Hilton announced her latest fragrance as “Siren”. Paris Hilton spotted Red Hot in the launch event of her latest perfume called ‘Siren’. She flauted her well toned body by wearing a Red skirt.

Hilton also described her photoshoot for her new perfume as: “I had hair that was basically down to the floor and a big beautiful gold mermaid tail. I literally had to be carried to the set, cause once I put my mermaid fin on, there was no way I could walk. I felt like Ariel from The Little Mermaid. The pictures turned out fantastic and which shot by one of my favorite photographers Mark Lidell. What an amazing photographer he is and so much fun to work with him.”

Check out hot pics of Red Hot Paris Hilton at Siren Perfume Launch Event in the photo gallery below:

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Also, she told that she likes to know from her fans about concepts, ideas and challenges for her BFF 2. Hilton said “I also think you should base a challenge or 2 around Repo. I’d love to see some amateurs dressing up and playing the role of Amber Sweet, maybe with Terrence as a guest judge! I know it would give me a good giggle.”