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Since Kim Kardashian first broke the news that she’d be creating a signature scent a-year-and-a-half ago, the reality star has kept us guessing about exactly what the fragrance would be like.

But Kim finally unveils a sizzling new campaign for the eponymous scent developed with Lighthouse Beauty exclusively to PEOPLE. Dressed in retro lingerie and a marabou coat, Kim swings from a circle that mirrors the smoky bottle, in an image that plays up her signature sex appeal. The scent itself mixes notes that were chosen to reflect aspects of her personality, with jasmine, tuberose and gardenia evoking her femininity and tonka bean and sandalwood suggesting an even softer side.