People for the Ethical Treatment of Animals (PETA) has got a new celebrity in India in the form of Bollywood diva Raveena Tandon who has stood up to the cause of creating awareness about suffering of animals. In a bid to speak for the cause of suffering that is metted out to the snakes and other animals for their skin to make accessories, she posed for an advertisement for PETA.
The latest ad shoot reveals Raveena to be posing in a slinky outfit that resembles snakeskin while lying in a pool of blood, with the words- Wearing Exotic Skins Kills. Beneath it is depicted another statement- Leave Wildlife Out of Your Wardrobe.
A statement released by Raveena said: ‘Wearing shoes, clothes and other accessories made out of exotic skin is about as cold-blooded as it gets. These days, there’s a wild kingdom of fake snake, mock crocodiles and python leather that pay tribute to the beauty of these animals without making them fashion victims.’
The National Award winning 35-year-old actress wants consumers to know about the suffering that snakes, alligators and other animals endure before their skins are made into shoes, bags and other products.
‘Snakes are commonly nailed to trees or posts and skinned alive. After animals’ mutilated bodies are discarded, it can take hours for them to die. Alligators on factory farms are crammed into small spaces and then beaten to death with hammers or axes,’ said Raveena.
She has now joined the bandwagon of celebrities like John Abraham, Pamela Anderson, Sir Paul McCartney and Jackie Chan who have taken part in campaigns for PETA to save animals.