Zor se Bol

After creating a storm after her Dabbang’s number, Malaika Arora Khan is now forced to become the face of the brand Zandu Balm following the success of her song Munni Badnaam Hui, which had the line Main Zandu Balm Hui, Darling Tere Liye.

According to a report in a English newspaper, Khan, who regained the fame that she had achieved with tracks like Chaiyya Chaiyya earlier, said, “It is only fair that we endorse the product. After all, this song has become an anthem on the dance floor and the line with Zandu Balm makes people go crazy.”

When we eventually got through to the Telugu star, who will be matching steps with Arora-Khan in the ad, he laughed it off, saying, “This endorsement made sense to me.

Also, I get to share screen space with one of India’s hottest stars. I’d have been a fool to have rejected this offer.”

Looks like the good old ads with ageing grandparents and broken backs are dead along with the Doordarshan era. This time around, it is all about sexy sirens and sexier lyrics.